Corporate Mission Statement

Michael's Harley-Davidson is committed to the preservation and joy of the sport of motorcycling.

WE are dedicated to the development of exceptional customer service by maintaining a well-trained dealership staff that is continually being educated at the cutting edge of technology and customer care.

WE are committed to enhancing the vitality of our dealership by offering only the world's finest motorcycles, technical service, parts, accessories and MotorClothes® merchandise.

WE, as a team, welcome YOU, our Customer, into our Harley-Davidson Family, and promise to provide you with the Bay Area's best source for Harley-Davidson® Motorcycles, related products, and services.